Focus Line markFocus LineSALE-08 · isolated license
LastStop Sales Ten · cream paper · IBM Plex · isolated SKU · not Village

Focus Line
Brand Book

Adult focus care is a one-buyer license. A psych / focus clinic wants a swiss-grid desk — workday, task-start, evening wind-down — that does not share a village with a spa. Focus Line is that isolated SKU.

focus-line SALE-08 swiss grid ink NOT Village laststop-sale-focus-line Stripe · OpenLoop = BACKFILL
I

Business Plan

LastStop Sales Ten · focus-line · isolated license. This chapter sells the license to one buyer — not a village share.

1. Thesis

Focus Line owns Adult focus / ADHD clinic OS license.

Adult focus care is a one-buyer license. A psych / focus clinic wants a swiss-grid desk — workday, task-start, evening wind-down — that does not share a village with a spa. Focus Line is that isolated SKU.

Voice: Swiss grid ink. Helvetica energy. Tight tracking. No decoration that does not earn its column.

One line. One protocol. One license.Focus Line · positioning line

2. Ideal customer

Primary buyer. Psych / focus clinic.

They are shopping a single-operator license. They do not want nineteen sibling brands. They want one niche, one database, one key they can take to their own Fly org.

Anti-ICP. Holding companies that want Village. Operators who want a shared Neon. Anyone asking for a fake .com or a phone number on the hero.

3. Offer stack

PackageWhat they get
Line consultA clinician-reviewed focus intake. Workday, task-start, wind-down — without study-drug theater.
Line protocolA standing desk for one psych / focus clinic.
Line continuityThe line stays. Isolated from Village.

No prices on the landing. Checkout is DEMO. Jobs-to-be-done: clear positioning → trusted intake → clinician path → isolated ops.

4. Isolation economics (why this sells)

Buyer count
One
Databases
One
Fly apps
One
Village share
Zero
License key
LS-SALE-FOCUSLIN-B8B9B49F8B14
Neon project
laststop_sale_focus_line

Unit economics for patient CAC stay BACKFILL. The sale here is the license. Easier than Village because the SKU is small and named.

5. Competitive set

NameWhy they are not us
Village facesWrong product for a focus clinic.
DTC ADHD brandsMiracle focus, prices, study-drug energy.
Psych portalsClinical, not a licensed house brand.
Productivity appsA timer, not an OS license.

6. Compliance

Assignment: Adult focus / ADHD — isolated SKU, not a Village cluster. No disease-cure language. No before/after. No miracle claims. Compounded medications are not FDA-approved. Ads do not diagnose. LastStop is never LASSTOP or LASTTOP.

7. Ninety-day calendar

Week 1Lock tokens, voice, book.html live. Logo lockup present. Focus Line landing smoke.
Week 2Quiz copy pass + compounding / eligibility caveat. Analytics events. 3×2×2 creative drafted.
Week 3$2.5k hook tests. Channel mix starts: Google 'adult ADHD clinic'.
Week 4Kill losers. Expand winners. Email welcome/abandon in draft.
Week 5$3.5k toward quiz-complete CPA. Competitive set review.
Week 6Isolation check: own Fly, own Neon, own key still true.
Week 7$4k toward paid-start / consult. Do not waterfall into Village.
Week 8Continuity sequence staged. RACI mid-point.
Week 9Creative refresh from media lockup. Book updated with learnings.
Week 10KPI dashboard vs mock. Legal re-pass on surviving headlines.
Week 11Scale memo or hold memo drafted. Export steps re-verified.
Week 12Kill / hold / scale. Archive losers. Keep winners in media/.

8. Team RACI

WorkARCI
Brand voice & bookBrandGrowthClinicalEng
Landing chrome / glassBrandEngGrowthOps
Quiz copy + branchingClinicalBrandEngGrowth
License isolationOpsEngBrandGrowth
Neon project (new)OpsEngBrandClinical
Fly app laststop-sale-focus-lineOpsEngBrandGrowth
Stripe / OpenLoop backfillOpsEngClinicalBrand
Export to Remi machineOpsEngBrandGrowth
II

Development Scope

Ship a standalone nginx + Fly site for Focus Line. Do not fork Village. Do not share a database.

1. Brand pack

and media/logo-lockup.png
Accent#111827 / #e5e7eb
Styleswiss grid ink
TypeInter + Inter + IBM Plex Mono
Logologo.png
Applaststop-sale-focus-line
URLhttps://laststop-sale-focus-line.fly.dev

2. Landing IA

#SectionBar
01Swiss hero + lockupRequired
02Focus specialtyRequired
03Three packages (no prices)Required
04License isolationRequired
05Intake pathRequired
06FAQRequired
07Book + Start IntakeRequired

3. Intake quiz

Brand-skinned five-step modal. Events: quiz_start, quiz_complete, consult_request.

StepPromptNote
1GoalSpecialty lanes
Q-goalWorkday focusThe hours
Q-goalTask startThe first line
Q-goalEvening wind-downThe off switch
Q-goalAdult ADHD consultNamed
Q-goalProtocol reviewAlready in care
2Sex / ageAdults only
3StateEligibility gate
4Health screenNo diagnosis
5ContactThen protocol result · DEMO checkout

4. Export instructions — Remi's machine

  1. Copy the folder laststop-sales/focus-line/ onto the machine. Do not copy it into laststop-fleet/kits/.
  2. Confirm license.json is the SKU (LS-SALE-FOCUSLIN-B8B9B49F8B14).
  3. fly apps create laststop-sale-focus-line -o personal -r iad
  4. From inside the folder: fly deploy
  5. Neon: create a NEW project named laststop_sale_focus_line. Do not share Village Neon.
  6. Live URL is https://laststop-sale-focus-line.fly.dev. Do not invent a .com.
  7. Stripe / OpenLoop remain BACKFILL until ops flips them.
  8. Do not deploy from this book unless Remi asks.

5. Non-goals

  • Do not add this SKU to Village.
  • Do not add this SKU to the fleet kit dropdown.
  • Do not share a Neon project.
  • Do not mark Stripe live.
  • Do not put prices, phones, or invented domains on the landing.
III

Marketing Plan

1. Positioning line

One line. One protocol. One license.

One line. One protocol. One license.Use on the first screen or not at all.

2. Channel mix

ChannelShare
Google 'adult ADHD clinic'38%
Meta workday / focus28%
Retarget20%
Operator outbound14%

3. Sample ad copy

Legal must pass these. Voice: Swiss grid ink. Helvetica energy. Tight tracking. No decoration that does not earn its column.

AD 01
One line. One protocol. One license.
Adult focus OS. Isolated.
AD 02
Swiss grid. Ink.
No decoration tax.
AD 03
One niche. One buyer. One DB.
Why this SKU sells.
AD 04
Workday, task-start, wind-down.
Named. Not merchandised.
AD 05
license.json is the SKU.
LS-SALE-FOCUSLIN-B8B9B49F8B14.
AD 06
Ads do not diagnose.
A clinician reviews.
AD 07
No .com theater.
Fly app is the live URL.
AD 08
Export the folder.
Deploy alone.
AD 09
Not Village.
A different product.
AD 10
Your Neon. Your line.
Do not share Village Neon.

Welcome

Line on

Welcome. Grid desk.

How we talk

Workday, task-start, wind-down. No miracles.

Isolated

Your Neon is yours.

Abandon

Still open

Nothing billed.

One note

Link. Then quiet.

Five steps

That is the intake.

Check-in

Next line

Reply if the goal moved.

If a week scattered

Say so.

Keep the grid

Move the date.

4. Guardrails

  • Stay inside Adult focus / ADHD — isolated SKU, not a Village cluster.
  • Buyer reminder: Psych / focus clinic.
  • Always link clinician review. Never unsupervised use claims.
  • No before/after. No miracle claims. No phones. No invented .com. No prices on the landing.
  • Do not retarget this SKU into Village. Isolation is the product.
  • Weekly: spend, CTR, quiz funnel, isolation still true, top creative.